Total Farmers — Physical Outreach
2.87 Lakh Under various activities
Achievements of the Campaign
A snapshot of farmer outreach, awareness activities and campaign engagement.
Total Digital Outreach
62.65 Lakh Via social media platforms
Awareness Programs Conducted
3,368 Kisan Gosthi, seminars, field days and other activities
Media Awareness
55 TV (24) · Radio (31)Training Programs Conducted
457 On scientific use of fertilizersPoster / Banner Display
3,925 At public locationsDetails of Demonstration Conducted
303 Pulse, Oilseeds, Natural Farming, INM, CRM, Organic / Biological Inputs
Interface Meetings
259 Input dealers: 0Sarpanch / Panch: 258
SHGs / FPOs / FIG: 1
22 Oct – 30 Nov 2026Campaign period
Soil • Water • SustainabilityCore campaign priorities
One coordinated effortInstitutes, KVKs, Universities and departments
What we promote
Better practices. Healthier farms.
The campaign encourages practical, sustainable actions that protect natural resources and support farmers.
Soil-test-based nutrient management
Make informed fertilizer decisions based on soil testing and soil health.
Balanced use of fertilizers
Use fertilizers judiciously and support sustainable nutrient management.
Natural and sustainable farming
Encourage natural farming, organic and biological products, and sustainable practices.
Water conservation
Promote water conservation, recharge, harvesting, and Per Drop More Crop.
Crop residue management
Discourage residue burning and promote responsible residue management.
Integrated crop management
Build awareness of Integrated Nutrient Management (INM) and Integrated Pest Management (IPM).
Crop diversification
Encourage oilseeds, pulses, horticulture, and efficient use of rice-fallow areas.
Climate-resilient agriculture
Support farming practices that conserve resources and strengthen resilience.
About the campaign
A coordinated drive for sustainable agriculture
Khet Bachao Abhiyaan is a nationwide campaign to build awareness about balanced fertilization, soil health management, natural resource conservation and sustainable farming.
Awareness and outreach
Key focus areas
Suggested awareness themes from the campaign circular include:
Awareness on PM-KISAN
Balanced use of pesticides
Farmers’ ID creation and updation
Participation in PM-Fasal Bima Yojana
Benefits of trade agreements
Saturation drive on Kisan Credit Card (KCC)
Soil Health Card utilization
Awareness on fertilizer sale framework, wherever applicable
Guidance and support
Campaign help resources
Watch the help videos and refer to the documents below for campaign planning and reporting.